Digital Brand Management ︎ Social Media


Digital Brand Management + Social Media

Tania Beasley-Jolly and Susan Sherman - MERCH Co-Founders
Cherry Berry - logo design 


MERCH was founded by Susan Sherman and Tania Beasley-Jolly, co-founders of the Saint Louis Fashion Fund, fashion professionals and tastemakers inspired by a shared love of travel, art, and “all things fabulous.” The pair have united for a joint fashion venture that connects fascinating global brands to their sophisticated clientele in the St. Louis area through curated and experiential retail events. Brand partnerships include: Proenza Schouler, Mansur Gavriel, PERRIN Paris, Jeffrey Levinson, Galvan London, and Apparis.

MERCH co-founders Susan and Tania had no shortage of industry connections to propel their new pop-up retail concept, but they needed a digital wiz to help them build an online presence, create their website, and launch MERCH into the digital space. I worked the pair, along with the design experts at Cheree Berry, to create a website, Eventbrite, Instagram, and email marketing assets that would enable them to reach potential customers, style savants, influencers, and brand collaborators, while sharing their story and creative eye in a stylish, yet manageable way.

︎ MERCH brings intriguing global brands in fashion, beauty,
and home to those who covet the new, the novel, and the next. 


Cargo Collective 2017 — Frogtown, Los Angeles